Connect with us

Movie News

Digital Tracking Of ‘Chappie’ and ‘Unfinished Business’

Published

on

neil-blomkamps-chappie-movie+spoon

This article first appeared in Variety.

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data and box office trends – analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix below) over the seven days leading up to their release, when marketing campaigns should be at their peak.

variety_3-6

“Chappie,” Sony
Moviepilot Prediction: $14 million

“Chappie” is “District 9” director Neill Blomkamp’s follow-up to “Elysium,” featuring Sharlto Copley from his band of frequent collaborators, South African rap duo Die Antwoord and Hugh Jackman. The sci-fi genre has been difficult to predict of late, with misses for big-budget titles like “Jupiter Ascending” mixed in with surprise smashes like last summer’s “Lucy.”

“Chappie” will be looking to get males into theaters, with digital efforts particularly targeting younger moviegoers. The eponymous robot took part in the “Chappie Challenge”: a video game tournament streamed live over Twitch (acquired last summer by Amazon) where Chappie took on competitors playing Evolve, with the eventual winners walking away with $15,000 in prize money.

Last year “RoboCop” opened to $21.6 million over Valentine’s Day weekend with 179,000 searches, and “Chappie” is tracking a little behind that with 124,000 searches. Recently “Jupiter Ascending” debuted to $18.3 million with 163,000 searches, suggesting “Chappie” should be set to open in the mid-teens with around $14 million.

“Unfinished Business,” 20th Century Fox
Moviepilot Prediction: $8 million

Vince Vaughn partners with Dave Franco to cause chaos in Europe on an R-rated business trip gone wrong. Vince and Dave teamed up with Viners Jake Paul and Gabbie as well as starring in a set of hilarious stock photos with Getty Images. “Unfinished Business” also created its very own Slideshare presentation for how to deal with any disastrous situation you could get yourself into while working away.

At 26,100 searches, “Unfinished Business” has clocked around half the search volume of “The Internship,” which opened to $17 million with 51,600 searches. “Unfinished Business” is also at around two thirds the volume of “Horrible Bosses 2” with 46,300 searches, which points toward an opening weekend around $8 million.

“The Second Best Exotic Marigold Hotel,” Fox Searchlight
Moviepilot Prediction: $8 million

Older audiences returned for another sojourn at “The Second Best Exotic Marigold Hotel” after the the first movie charmed audiences worldwide, opening to an impressive $6.4 million when it went wide in the US.

“The Second Best Exotic Marigold Hotel” is tracking slightly ahead of last month’s “Black or White,” which made $6.2 million on opening with a 22,400 on Search and 10,400 Tweets. However, with social stats slightly behind “This is Where I Leave You,” which opened with 18,000 Tweets and 44,700 on Search to $11.6 million at the box office, “The Second Best Exotic Marigold Hotel” should fall right in the middle with a sprightly $8 million weekend.

Tobias Bauckhage (@tbauckhage) is co-founder and CEO of moviepilot.com, a social-media-driven movie community reaching over 29 million Facebook fans and 30 million monthly unique users. Based on community data, Moviepilot helps studios to optimize their social media campaigns, identifying, analyzing and activating the right audiences. The company works with studios like Sony, 20th Century Fox and A24.

————

Appendix

Facebook fan (or like) numbers are a good indicator for fan awareness for a movie, even months before the release. For mainstream movies with younger target audiences, fan counts are particularly important. However, big fan numbers can be bought and movies with older target audiences typically have lower fan counts. Fan engagement measured by PTAT (People Talking About This) is a more precise but also a fickle indicator, heavily driven by content strategy and media spending. Both numbers are global and public facing numbers from the official Facebook fanpage.

YouTube trailer counts are important for measuring early awareness about a movie. We track all English language original video content about the movie on YouTube, down to videos with 100 views, whether they are officially published by a studio or published unofficially by fans. The Buzz ratio looks at the percentage of unique viewers on YouTube that have “liked” a video and given it a “thumbs up”. Movies with over 40 million views are usually mainstream and set to dominate the box office, while titles drawing around 10 million indicate a more specific audience. If a movie does not have a solid number of trailer views on YouTube four weeks before its release, it is not promising news. But again, it is important to understand whether trailer views have been bought or grew organically. These numbers are global and public facing.

Twitter is a good real-time indicator of excitement and word of mouth, coming closer to release or following bigger PR stunts. Mainstream, comedy and horror titles all perform particularly strongly on Twitter around release. We count all tweets over the period of the last seven days before release (Friday through Thursday), that include the movie’s title plus a number of search words, e.g. “movie” OR a list of movie-specific hashtags. The numbers are global, conducted using a Twitter API partner service.

Search is a solid indicator for intent moving towards release as people actively seek out titles that they are aware of and are thinking about seeing. Search is particularly significant for fan-driven franchises and family titles as parents look for information about films they may take their children to see. We look at the last seven days (Friday through Thursday) of global Wikipedia traffic as a conclusive proxy for Google Search volume. We have to consider that big simultaneous global releases tend to have higher search results compared to domestic releases.

Continue Reading

Izzy

Movie Magic: The De-Aging Technique of The Irishman

Published

on

By

Robert DeNiro de-agedHave you read Izzy yet? If so, you know that Izzy makes the apples that give the Gods their youth and immortality. It also seems Robert De Niro discovered one of Izzy’s apples too… In Martin Scorsese’s upcoming biographical film, he stars as Frank “The Irishman” Sheeran, a labor union leader and alleged hitman for the Bufalino crime family. The trailer for the movie, which will premieres NEXT WEEK (!), also features a “de-aged” De Niro. “We’re so used to watching them as the older faces,” Scorsese said in an interview on the A24 podcast. “Does it change the eyes at all? …If that’s the case, what was in the eyes that I liked? Was it intensity? Was it gravitas? Was it threat?…How do we get that? I don’t know.” Some might consider this magic and I for one can’t wait to see the impact of Izzy’s apples on screen for myself. ????

Continue Reading

Movie News

“Captain Marvel” Retains Top Slot at the Box Office

Published

on

It’s no surprise that in its second weekend, the first Marvel Cinematic Universe of 2019 is still riding high. Captain Marvel, the latest in the MCU with Brie Larson starring as the lead, generated another $69 million over the weekend, placing its domestic total at $266 million. Tallying up the international box office, the film’s global total to date is $760 million. Despite the online controversy, the film is looking to be another strong box office smash for Disney and Marvel.

As for the premieres for the weekend, and there were plenty, they were all over the map. Just below Captain Marvel was the animated adventure Wonder Park, bringing in $16 million, another film with controversy when the director’s name was removed from the picture after sexual harassment charges. Five Feet Apart, the dying teen drama about a romance amid cystic fibrosis, only came in at #3 with a weekend gross of $13 million. And debuting the lowest in the top 10 for debuts was Captive State, a sci-fi dystopian tale, only making $3 million. The film debuted so low the little film No Manches Frida 2 was able to sneak about it at #6 with a gross of $3.8 million.

Drops were fairly low all around for the returning films, mostly because Captain Marvel was dominating the previous weekend. The only milestone worth noting is that The LEGO Movie 2, after six weeks at the box office, finally cracked $100 million. And the sun is now setting on Green Book’s post-Oscar run by coming in at #10 for the final weekend of its top 10 run over the past few weeks.

View the full top ten weekend box office results below:

Captain Marvel ($69,318,000)

Wonder Park ($16,000,000)

Five Feet Apart ($13,150,000)

How to Train Your Dragon: The Hidden World ($9,345,000)

Tyler Perry’s A Madea Family Funeral ($8,085,000)

No Manches Frida 2 ($3,894,000)

Captive State ($3,163,000)

The LEGO Movie 2: The Second Part ($2,135,000)

Alita: Battle Angel ($1,900,000)

Green Book ($1,277,000)

Next weekend, Captain Marvel may very well have some competition when Jordan Peele’s new horror film Us hits over 3,600 theaters.

Continue Reading

Movie News

“Dragon” Continues To Soar, “Funeral” Close Behind, “Green Book” Back

Published

on

With little competition for the weekend, How to Train Your Dragon: The Hidden World, the third in the animated fantasy saga, was able to secure the box office once more. In its second weekend, the animated epic made $30 million to push its domestic total to $97 million. So far the film has done about the same as the previous film and is on track to stay in the top 10 for a few more weeks in March.

Debuts this weekend were small with one big exception. Tyler Perry’s latest Madea film, A Madea Family Funeral, naturally made a relatively big splash with its dedicated audience. Starting at #2, the film made $27 million for its first weekend. No word on the budget yet but it’s most likely on a budget as most Tyler Perry productions are, so it’s safe to call this a success, especially for debuting with a box office so close to Dragon.

The rest of the premieres were not as strong at all. Greta, the new thriller starring Chloe Moretz, debuted all the way down at #8 with $4.5 million box office. To be fair, however, the film was in a constant battle for its spot as three other films also reported earnings around $4 million for the weekend. Of note, Green Book, fresh off winning the Academy Award for Best Picture one weekend ago, splashed back into more theaters to arise even higher in the top 10 with its domestic total now sitting at $73 million. Don’t count on it remaining there long as bigger blockbusters will be swooping as we plow through the last remnants of winter movies.

Check out the full listing of the top 10 box office weekend results below:

How to Train Your Dragon: The Hidden World ($30,046,000)

Tyler Perry’s A Madea Family Funeral ($27,050,000)

Alita: Battle Angel ($7,000,000)

The LEGO Movie 2: The Second Part ($6,615,000)

Green Book ($4,711,000)

Fighting With My Family ($4,691,284)

Isn’t it Romantic ($4,645,000)

Greta ($4,585,000)

What Men Want ($2,700,000)

Happy Death Day 2U ($2,516,000)

Next weekend is once again all about Marvel as their latest superhero solo film, Captain Marvel, will be appearing in 4,100 theaters.

Continue Reading

Find Us On Facebook

More

Izzy11 months ago

Get to Know the Story: Izzy

Here at Rogue Matter we’re constantly churning out content, but also recognize that it’s important to take the time to...

Key to the City11 months ago

Get to Know the Story: Key to the City

Here at Rogue Matter we’re constantly churning out content, but also recognize that it’s important to take the time to...

Gabby Goes to College11 months ago

Get to Know the Story: Gabby Goes to College

Here at Rogue Matter we’re constantly churning out content, but also recognize that it’s important to take the time to...

Key to the City12 months ago

Key to the City x Bond

—Agent: The following is for your eyes only— Talk about a character who won’t live and let die! Just like...

Movie Vampires MovieSpoon.com Movie Vampires MovieSpoon.com
Izzy12 months ago

16 Sultry Movie Vampires That Will Make You BEG for Immortality from Izzy

[dropcap]W[/dropcap]hen it comes to immortality, we’ve got you covered with the Gods and Goddesses in Izzy. But when it comes...

Gabby Goes to College12 months ago

The 16 Greatest Villains That Will Make You Join the Dark Side

[dropcap]A[/dropcap]s much as everyone likes to cheer on the hero, there are certain movies where you can’t help but feel...

Izzy12 months ago

Movie Magic: The De-Aging Technique of The Irishman

Have you read Izzy yet? If so, you know that Izzy makes the apples that give the Gods their youth...

Key to the City12 months ago

Key to the City – We need you to tell one of Andy’s stories

Imagine you woke up everyday in a different body. The twist is, no matter who you are today, it's up...

Key to the City12 months ago

The 10 Most Quintessential New York Filming Locations

We know LA gets all the glory when it comes to the movies, but New York has seen its own...

Gabby Goes to College12 months ago

The 10 Most Badass Female Film Characters of All Time

You know Gabby (or if you don’t, get caught up on Gabby Goes to College now for a sinister good...

Trending