It’s not often that a film’s trailer becomes a pop culture phenomenon but we’re not talking about just any movie. We’re talking Star Wars here people!
It seems like the whole world is talking about the second official teaser for Star Wars: The Force Awakens, the seventh live-action film in what will soon be a three-trilogy saga. Though the movie stars Gwendoline Christie, Mark Hamill, and Oscar Isaac, it’s Harrison Ford and Peter Mayhew (better known as Chewbacca)’s appearance at the end of the trailer that steal the show.
“Chewie, we’re home,” says Ford’s Han Solo.
This trailer is considerably less frenetic than the one that preceded it in November. Its imagery overlays voiceover about “the Force.” Though what’s being said (“The Force is strong in my family. My father has it. I have it. My sister has it. You have that power too.”) strongly suggests that Luke Skywalker (Mark Hammill) is speaking, teaser trailers have a way of tricking the audience.
The trailer could not possibly be more massive, with over thirty million YouTube views on its official video already. Its release spurred a $2 billion increase in the total value of Disney stock, an unprecedented sum for a leap sparked by a trailer release.
Fans can’t get enough of the 100-second clip: AV Club released a 25-minute analysis of the trailer, looking into every last detail. The trailer even has its own viral video parody: “Matthew McConaughey’s reaction to Star Wars teaser #2,” which juxtaposes the trailer with footage from the film Interstellar, has racked up over 7 million views.
There will be plenty more footage to enjoy before the film’s release: Star Wars: The Force Awakens comes out December 18.